Once a creator is identified by Jumpcut, they can A/B test their ideas with audiences of over 100,000 potential viewers, which helps the company prove to funders through data science that these ideas can sell. “We said, ‘no, our algorithms found you.’ ” Since Hopkins isn’t publicly known as a writer, she assumed that Jumpcut found her through a television network she had pitched a script to, but that wasn’t the case. “We discovered some of her short films, and the algorithm identified it because people had strong emotional reactions in the comments, like, ‘heartwarming but in a positive way,’ or ‘give me a tissue,’ ” Hosanagar explained. In one example of the algorithm’s success, Hosanagar pointed to Anna Hopkins, an actress who has appeared on shows like “The Expanse” and “Shadowhunters.” Though Hopkins has found some success in front of the camera, she also wants to write. Then, the Jumpcut team - including advisors and veterans from Netflix, BuzzFeed, CBS, Sony and WarnerMedia - identifies who to connect with. The algorithm narrows down the extensive field to locate creators who are consistently finding new audiences and increasing their engagement. First, Jumpcut uses an algorithm to scan hundreds of thousands of videos from platforms like YouTube, Reddit and Wattpad to find promising talent. Jumpcut models itself after Y Combinator in its approach, pairing emerging talent with buyers and producers. Already the studio has 12 TV and film projects in the works, with partners like 36-time Academy Award nominee Lawrence Bender (“Pulp Fiction,” “Good Will Hunting”), Emmy Award-winning producer Shelby Stone (“Bessie,” “The Chi”) and showrunner Scott Rosenbaum (“Chuck,” “The Shield”). Hosanagar started working on Jumpcut in 2019, but today, the Atomic-backed company launches out of stealth as the first data science-driven studio working to elevate underrepresented voices in film. “The vision is to create a more inclusive era of global content creation,” he said to TechCrunch. But for this next venture, he wanted to tackle Hollywood’s homogeneity hands-on by using his experience with data science to de-risk media projects from underrepresented creators. He was a founder of Yodle, which was acquired by web.com for $340 million in 2016. It’s this rare company where 20 years of my work on data science and entrepreneurship meets with who I am outside of my work.”Īt Wharton, Hosanagar is the Faculty Lead for the AI for Business program. “While there’s awareness, there’s no action, because nobody knows how to do it. “How do you make a bet on underrepresented voices or underrepresented stories?” asked Hosanagar. Still, according to a recent report from McKinsey & Company, Hollywood leaves $10 billion on the table each year due to the industry’s lack of diversity. At the previous ceremony, Bong Joon-ho’s “Parasite” became the first non-English language film to win the Academy Award for Best Picture. Now, films featuring diverse casts are gaining traction - this year, Chloé Zhao became the first woman of color, and only the second woman ever, to win the Academy Award for Best Director. Set in India, his script garnered some interest from producers, but no one took the plunge to fund a film by a first-time Indian director. Jumpcut founder Kartik Hosanagar is a professor at the Wharton School, but about 10 years ago, he spent his summer in an unlikely way: he wrote a screenplay.
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